Psychology of Choice: How Brands Shape Consumer Behaviour
- Description
- Curriculum
- Reviews
Examine the psychological, cultural, and social factors that influence consumer decision-making. This course analyses how branding strategies shape perceptions, preferences, and purchasing behaviour across markets.
What you’ll gain:
• Insight into consumer behaviour theories
• Understanding of perception and decision-making processes
• Tools to influence brand choice ethically
• Ability to evaluate global consumer trends
Contemporary Branding Challenges
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1
Strategic Brand Crisis Management in the Digital Age -
2
The Trust Trap — Ethical Governance in Choice Architecture -
3
Neuromarketing — The Science of the Irrational Consumer
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4
Decoupling the Transaction — Softening the Pain of Payment
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5
Sustainable Branding — Navigating the Paradox of Virtue and Value
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6
The Psychographic Divide — Segmenting the Sustainable Consumer
Ideation & Opportunity Recognition
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7
Market Sensing & Opportunity Identification
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8
The Strategic Architecture of Modern Marketplaces
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9
Strategic Identification of Latent Market Needs
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10
The Architecture of Choice – Designing Decisional Environments
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11
The Power of the Preset – Leveraging Loss Aversion and the Endowment Effect
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12
The Glocalization Paradox – Balancing Global Scale and Local Soul
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13
The End of the Homogeneous Generation – Psychographic Clustering
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14
The Cultural DNA of the Consumer – Beyond Demographic Data
Narrative Design & Prototyping
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15
Storytelling & Narrative Design – Engineering Emotional Resonance in Global Markets
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16
Multi-Surface Orchestration – Synchronizing Narratives in a Fragmented Digital Ecosystem
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17
Cinematic Sovereignty – Commanding Attention in the Age of Video-First Discovery
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18
Behavioral Insight Application – Engineering Predictable Irrationality
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19
The Altruism Advantage – Engineering Viral Growth through Pro-Social Framing
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20
Agile Prototyping Skills – Engineering Innovation for Global Scale
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21
The Lifecycle of Value – Navigating the Product Life Cycle (PLC)
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22
Agile Enablers – Scaling Digital Competitiveness in an Algorithmic World
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23
The Anatomy of Innovation Failure – Strategic Missteps in the Quest for the New
Digital-First Launch Strategy
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24
Strategic Product Launch in the Digital-First Era
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25
Navigating the Digital Agora: Strategic Marketplace Entry and Scope
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26
The Rise of the Neofluencer - Humanizing the Digital Interface
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27
Experience Design Mastery
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28
Choice Architecture - Sculpting the Consumer Decision Journey
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29
Data-Informed Creativity — The New Synthesis of Art and Science
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30
Precision at Scale - The New Frontier of Data-Driven Segmentation
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31
The Altruism Dividend — Engineering Pro-Social Growth
Execution, Resilience & Compliance
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32
Stakeholder Alchemy and the Dynamics of Modern Influence
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33
Balancing the Marketplace Ecosystem – Strategy in the Age of Platform Dominance
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34
The Unifier and Altruistic Mindset – Integrating Strategy and Human Psychology
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35
Regulatory Navigation – Privacy, Ethics, and the Power of Choice
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36
Ethical Accountability and the "Green" Trap – Navigating the Sustainability Gap
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37
Marketplace Rules and Algorithmic Constraints – Navigating the Digital Gatekeepers
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38
Launch Resilience Building – Navigating the High-Stakes Terrain of Innovation
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39
PLC Resilience Strategies – Sustaining Value Across the Product Life Cycle
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40
Agile and Data-Informed Resilience – Orchestrating the Modern Marketing Machine
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Course details
Lectures
40
Level
Beginner
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