Global Currents: Forces Reshaping Modern Marketing
- Description
- Curriculum
- Reviews
Understand how global economic, political, technological, and cultural forces are reshaping marketing practice. This course examines how shifting international environments create both risks and opportunities for marketing managers.
What you’ll gain:
• Skills to analyse global business environments
• Insight into geopolitical and cultural market dynamics
• Tools to assess international marketing risks
• Strategic awareness for global decision-making
Digital Transformation & Geopolitics
Consumer Shifts & Platform Economics
Economic Constraints & Crisis Communication
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10
Strategic Marketing Management in an Age of Supply Chain Complexity -
11
Inflation and Value Perception Management – The Psychology of the Transaction -
12
The Architecture of Choice – Relative Positioning and the New Value Paradigm
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13
The Fragility of Reputation – Crisis Communication in the Viral Era
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14
Ethical Influence and the New Frontiers of Brand Engagement
Martech & Global-Local Tensions
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15
Martech Stack Integration Complexities
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16
The Strategic Choice: In-House Innovation vs. Marketplace Utility
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17
Navigating the Global Frontier: Strategic Commitment and Market Dynamics
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18
The Global-Local Synthesis: Strategic Agility in International Markets
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19
Human Capital and the Next-Gen Marketing Talent Gap
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Course details
Lectures
19
Level
Beginner
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